From COO - When It's Not Broken

When “It’s Not Broken” Becomes the Biggest Risk

“It’s not broken” can be the most expensive story in a growing business.

Most leaders don’t avoid change from complacency—they avoid it because they’re already at capacity.  I’ve been there.

The tension in the room was palpable. Not loud—just heavy.

Crossed arms. Careful silence. Words chosen too precisely.

No one said it outright, but it sat between us: “It’s not broken. So why fix it?”

And I did what most of us do—I turned it on myself. Maybe I’m pushing too hard. Maybe “good enough” really is good enough.

Everyone around that table was a great leader.

They were also flat out—managing clients, making calls, solving complex problems, and still trying to coach teams (even when it was faster to do it yourself).

In that pressure, “biting your lip” can feel safer than lifting the bar—especially when good people could walk.

In constant change, comfort becomes a strategy. You keep what’s familiar because it takes less energy than rethinking it.

But I couldn’t unsee it: our structure wasn’t scalable.

The load on leaders would keep rising until something failed—like a dam at capacity.

The danger wasn’t in today’s cracks. It was the lack of capacity for what comes next.

Sitting with resistance (and what that really means)

We met again. And again.

Each time: some were on board, some opposed, and a quiet middle hoping it would sort itself out.

No one was being difficult. We were protecting different things.

At one point, I felt my exasperation rise and my tolerance fall. I was getting attached to being right.

So I stopped and asked: What’s the real “big deal” here? And how do we create proof—without asking exhausted people to take a leap of faith?

That question changed how I showed up.

I slowed down. Listened longer than I wanted.

I traded certainty for curiosity, and absolutes for options.

And I focused on the smallest step that could create relief—not just a cleaner model.

And still—leadership asks something of you in moments like this.

Not drama. Not domination.

Just a decision.

I won’t pretend that’s comfortable.  But standing still and waiting for something to break wasn’t a decision I was willing to accept.

Moving forward meant risk —risk to relationships, and risk of being misunderstood.

But we were talking about growth, and I had to act like I believed in the strategy we’d set.

What I’ve seen across SMEs and boards

Since then, I’ve seen a clear pattern across SMEs and boards.

On the surface it looks like a debate about structure.

Underneath, it’s really about risk, capacity, and control—and the desire to avoid making things worse.

And the argument is rarely about the org chart. It’s about what people are trying to protect.

1. “Not broken” is code for “I can’t afford the risk right now”

When the downside of change feels immediate and the upside feels uncertain or distant, “why fix it?” becomes a protective stance.

The real question is whether the risk of changing is being weighed against the risk of staying still.

Often, what’s being protected isn’t just process —it’s credibility, confidence, and control.

2. When people are at capacity, stability beats logic every time

When leadership bandwidth is maxed out, even great ideas feel like “extra work”.

So change gets delayed until a forcing event makes the decision unavoidable.

In reality, the cost of staying the same is often invisible—until it isn’t. Making that cost visible earlier changes the conversation.

3. Accountability gets traded for retention and called “being practical”

In tight talent markets, leaders often ease expectations to keep teams together: lighter performance management, blurred roles, delayed governance.

But over time that creates accountability – and it compounds quietly.

Eventually, it shows up later, as fragility in the system, usually when leaders are least able to absorb it.

Clear standards don’t reduce trust—they protect it.

4. Scaling requires systems, not heroics

When a business depends on heroic individuals, growth becomes constrained by capacity. Decisions bottleneck, knowledge stays centralised, and  execution depends on a few key people.

If that “dam-at-capacity” feeling is there, it’s a signal – not a failure.

It’s the point where systems need to do more of the work: clearer roles, better delegation paths, and defined decision rights

5. Big change often fails.  Small proofs move people

Large structural change rarely lands cleanly on the first attempt.

What does work is starting with something small, visible, and real. A shared win.  A contained experiment. A proof point people can experience, not just hear about.

That’s how confidence builds without forcing blind alignment.

And eventually, leadership still has to make the call. Otherwise, the organisation drifts.

The key is to decide—and then refine based on evidence, not emotion.

Closing reflection

What are you calling “not broken” that is already costing you more than you can see—and how long can you afford to wait before it becomes impossible to ignore?

 


Photo of Catherine Duncan, COO and Partner at Matthews Steer Catherine Duncan is a Partner and Chief Operating Officer at Matthews Steer and believes that leaders today need to be proactively relevant, reflective and resilient to be able to flex to the future demands of both their people and their clients.  — “Our ability to think in the future has never been more essential.”


 

 

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